The Hudson River Group is the world's oldest and largest independent company dedicated to the measurement and optimization of marketing ROI.

Since 1989 when the Hudson River Group pioneered the commercial use of marketing mix models in the United States, we have been helping the world's most powerful marketers integrate ROI based evaluation into their everyday practices.

Hudson River Group:

• Premier supplier of marketing mix modeling
• Greatest depth and breadth of marketing, brands, and companies measured
• Most experienced marketing mix analytics team in the industry with over a century of modeling experience in our senior managers alone
• Experts at working with different data types, data sources and data flows; a cornerstone of building a successful marketing mix model
• Dedicated to successful implementation and on-time delivery, on the original budget; always.