WHO WE ARE

HRG is a marketing analytics & consulting company with 30 years of experience measuring and improving marketing efficiency.

Our top priority is delivering the highest quality analytics while providing industry-leading client service.

OUR EXPERIENCE

“Our approach to time-series modeling goes well beyond, and achieves far greater results than, typical marketing mix modeling.”

– Sean C. Rice, Founder

WHAT WE DO

HRG’s Integrated Marketing Measurement™ takes a comprehensive approach to marketing analytics, measuring the incremental impact of marketing, operational, and external factors on each KPI.

Optimization


Averages >20% improvement in marketing ROI in the first year

Customization


Includes customized analyses that deliver key results for achieving client goals

Cross-Channel


Measures cross-channel effects of all marketing activities

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HOW IMM WORKS

WHAT WE DELIVER

All analyses produce actionable results and recommendations to improve efficiency and increase sales, including:

  • Comprehensive results documents with management findings

  • Customized optimization/planning tools for budgeting and sales goals

  • Access to HRGLive, housing complete data and results across all analyses

 

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