PORTFOLIO MANAGEMENT

Provide senior management with a quantitative, fact-based approach to evaluating businesses to identify opportunities for investments, reallocations, divestitures and savings across countries, markets, divisions or categories.

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EXCEPTION REPORTING

React more effectively to emerging challenges and opportunities, through identification of parts of the business which are true exceptions – performing statistically above/below historical norms.

TRADE FUNDS MANAGEMENT

Move trade funds to promotions and customers that drive gains in net sales and profit and away from those that decrease both.

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CUSTOMER & MARKET SEGMENTATION

Find opportunities and mitigate weaknesses across customers and/or markets.

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TEST MARKET DESIGN & EVALUATION

Design the structure and assess the outcome of testing implementable changes to the business including high / low spend, alternative marketing mix options, different messaging, operational changes, etc.

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PROMOTIONAL ANALYSES

Identify the most effective and most profitable merchandising price points for each SKU.

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