Provide senior management with a quantitative, fact-based approach to evaluating businesses to identify opportunities for investments, reallocations, divestitures and savings across countries, markets, divisions or categories.
React more effectively to emerging challenges and opportunities, through identification of parts of the business which are true exceptions – performing statistically above/below historical norms.
TRADE FUNDS MANAGEMENT
Move trade funds to promotions and customers that drive gains in net sales and profit and away from those that decrease both.
CUSTOMER & MARKET SEGMENTATION
Find opportunities and mitigate weaknesses across customers and/or markets.
TEST MARKET DESIGN & EVALUATION
Design the structure and assess the outcome of testing implementable changes to the business including high / low spend, alternative marketing mix options, different messaging, operational changes, etc.
Identify the most effective and most profitable merchandising price points for each SKU.