This study shows how a custom analysis and full view of cross-channel impacts can inform a marketing budget optimization to
Partner and Chief Operating Officer
Debra Campbell is a partner and the Chief Operating Officer at Hudson River Group. Debra joined the company in 2002, bringing a wealth of experience in brand management, marketing, and strategy. For over 15 years, she has worked with Fortune 500 companies to bring increased value to their marketing budgets. Currently, her primary role at Hudson River Group focuses on business development and both operations and financial management.
Prior to HRG, Debra was responsible for brand management at Procter & Gamble and served as President of the American Consulting Group for 6 years. She holds a B.S. in Business/Marketing from the University of Arizona and an M.B.A with a concentration in Marketing from Harvard Business School.
Originally from Arizona, Debra has a fondness for the Southwest and collects sculpture, art, and jewelry.