HRG's Integrated Marketing Measurement and optimization solutions help marketers achieve an immediate 20%+ improvement in Marketing Mix ROI.
MODELS TAILORED TO YOUR BUSINESS
HRG approaches each analysis with the goal of emulating your customer experience. We do not believe in a one-size-fits-all standardized model, as every client/customer experience is different.
Through our customized approach, HRG designs each analysis to:
Mirror the specific business
Capture the interconnected roles of channels and KPIs
Leverage the best and most relevant data for the business
Measure the true incremental impact of marketing on the consumer
Achieve the specific objective of the project
“My first move as CMO was to hire Hudson River Group.”
DETERMINING THE RIGHT CADENCE
The best update cadence is one that aligns with major marketing spend windows and strategy changes. Having a frequent pulse on the business ensures that all analysis results are timely, relevant, and actionable.
DETERMINING THE APPROPRIATE GRANULARITY
At the start of any project, HRG works with our clients to determine the right scope to meet their unique business needs. Customizing an analysis includes:
Focusing on the actionable KPIs and business segments
Determining relevant customer segments
Building in geographic differences
“HRG goes above and beyond to know the ins and outs of our business.”
CUSTOMIZATION PROMOTES EVOLUTION
HRG is committed to helping our clients reach their goals, and as those goals evolve over time, so will our analysis. The flexibility of a customized model creates the ability to continually improve as the model learns and expands beyond the initial analysis.
HRG’s customized approach and unparalleled client service drive sustained improvement through:
Identification of additional levers which can grow the business
Aggressive “act and learn” recommendations
Dynamic Integrated Marketing Allocation Planner™ to reallocate budgets for optimal return
Integration of results from other analyses, such as multi-touch attribution and A/B tests