Hudson River Group delivers the highest quality analytics and consulting services to marketing decision-makers. We help our clients understand their business, increase marketing efficiency, and grow sales.

Our experience spans over 30 industries, 600 brands, and a constantly changing media landscape.


As pioneers of marketing mix modeling, Hudson River Group has been a leader in marketing measurement since 1989.


Husdon River Group does not have a parent company or affiliated marketing agency. Being completely independent ensures that all recommendations are unbiased. All analyses are completed internally in our New York office.

We do not use contractors or outsource in any way.