INSIGHTS GO BEYOND THE FIRST ANALYSIS

After the initial analysis, Hudson River Group continues to work with our clients blending insights from IMM updates and client analyses to achieve sales, profit, and strategic goals for many years to come. IMM is a program for achieving sustained improvement through:

  • Frequent pulse on the business

  • Identifying additional levers which can grow the business

  • Aggressive "act and learn"

  • Dynamic SmartAllocation™ system

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HRG's IMM deliverables include:

  • Full analysis of the IMM results

  • Implications and Recommendations

  • HRGLive™ Portal of complete results and planning / optimization tools


HRGLIVE™


INDUSTRY CONTEXT THROUGH DECADES OF ANALYSIS INSIGHT

HRG’s unparalleled database of results for retailers, financial services, packaged goods and other B2C industries, coupled with our expertise and breadth of experience working with senior decision-makers, enables HRG to provide clients insights into:

  • How to improve

  • Trends among other marketers in the industry

  • Untapped opportunities

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GEOGRAPHICAL INSIGHTS

Typically, for HRG's clients, measurements are built at a granular segment level (e.g. store, site, customer) and aggregated to provide key market-level insights...

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...and also deeper understanding of the impacts of non-marketing factors such as competitive activity, proximity, opens/closings.

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