INSIGHTS GO BEYOND THE FIRST ANALYSIS
After the initial analysis, Hudson River Group continues to work with our clients blending insights from IMM updates and client analyses to achieve sales, profit, and strategic goals for many years to come. IMM is a program for achieving sustained improvement through:
Frequent pulse on the business
Identifying additional levers which can grow the business
Aggressive "act and learn"
Dynamic SmartAllocation™ system
HRG's IMM deliverables include:
Full analysis of the IMM results
Implications and Recommendations
HRGLive™ Portal of complete results and planning / optimization tools
INDUSTRY CONTEXT THROUGH DECADES OF ANALYSIS INSIGHT
HRG’s unparalleled database of results for retailers, financial services, packaged goods and other B2C industries, coupled with our expertise and breadth of experience working with senior decision-makers, enables HRG to provide clients insights into:
How to improve
Trends among other marketers in the industry
Typically, for HRG's clients, measurements are built at a granular segment level (e.g. store, site, customer) and aggregated to provide key market-level insights...
...and also deeper understanding of the impacts of non-marketing factors such as competitive activity, proximity, opens/closings.